“Apple Inc., grappling with swooning sales of the once-blockbuster iPad and sensing an opening in the changing ways of work, is making its broadest assault to date on business computing,” Shira Ovide and Daisuke Wakabayashi report for The Wall Street Journal.
“The technology giant is working with more than 40 technology companies—many of them little-known makers of apps for accounting or sales presentations—to make the iPad a more appealing work tool,” Ovide and Wakabayashi report. “The initiative is a bet that Apple, which has never been a big player in the $2 trillion annual spending on workplace technology, can grab a bigger slice of the market by reshaping the nature of work in mobile-friendly settings—where Apple has an edge.”
“The initiative has been referred to as the ‘mobility partner program,’ or MPP, but Apple has discouraged partners from using that name publicly, said some people familiar with the program,” Ovide and Wakabayashi report. “These companies “are developing iOS solutions across industries that will empower employees and usher in a new era of productivity,” an Apple spokesman said.”
Read more in the full article here.
MacDailyNews Take: Again, as we wrote earlier today, if Apple hits iPad hard, as we expect they will very soon, this may well be iPad’s low point in Good’s enterprise tablet measurements.
New iPads, iOS 9 multitasking, and the fruits of Apple+IBM alliance propel iPad in the corporate tablet market and beyond, in the premium consumer market as well. Significant Android security issues will contribute to iPad’s coming surge.
SEE ALSO:
Study: Apple iPad’s enterprise lead under fire as Android and Microsoft surge in tablets – August 11, 2015
Mac at work: IBM launches services to deploy Apple Macs at scale to the enterprise – August 5, 2015
Enterprise adoption of Apple’s indomitable Mac keeps growing – July 15, 2015
Apple prepares for major enterprise push by making Macs, iPhones, iPads easier for IT to support – June 2, 2015
Warning: Apple’s mythical iPad Pro may replace your enterprise PCs – May 14, 2015
Apple’s 12.9-inch ‘iPad Pro’ to feature oxide LCD display; mass production in Q315, sources say – March 5, 2015
Analyst: Apple likely to launch simple stylus with 12.9-inch iPad Pro; advanced 3D stylus due later – January 18, 2015
Apple granted another smart pen patent for capturing digital copies of notes and drawings – December 30, 2014
Apple files their 10th ‘Smart Pen’ patent of the year – December 6, 2014
iPen: Apple patent applications reveal advanced modular smart-pen – February 2, 2014
iPen? Apple secretly files three dynamic smart-pen patents in Europe – February 28, 2013
Apple patent application reveals advanced ‘active stylus’ for iOS devices – December 31, 2012
Apple patent application reveals more about their optical iPen and graphics program – May 24, 2012
Apple patent app details smart, heated ‘iPen’ stylus for iPad and iPhone – July 7, 2011
Apple patent application details new type of stylus for iPad – February 3, 2011
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
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